Amazon MGM Studios premiered the documentary "Melania," which focuses on the former first lady. The company paid $40 million to acquire the film. Amazon spent an additional $35 million on global promotion and distribution.
The high-profile project chronicles the 20 days leading up to the 2025 inauguration. The film represents a major content investment for the Amazon Prime Video streaming platform. The release and expensive price tag drew criticism, with commentators questioning the large expenditure for a political documentary.