On October 13, 2025, Amazon announced plans to hire 250,000 U.S. seasonal employees and over 7,000 in Canada for the holiday season, signaling strong operational confidence despite a cautious retail outlook. This major hiring initiative, coupled with enhanced compensation and benefits, drove a notable rebound in AMZN's stock price, which closed at $220.07 (+1.71%) on October 13, following a significant sell-off on October 10. The announcement was widely interpreted by investors as a sign of anticipated robust holiday sales, reinforcing positive sentiment and analyst bullishness. No other major company-specific news or broader market events were reported that could explain the move, confirming the hiring news as the primary catalyst.