Amazon’s autonomous vehicle subsidiary, Zoox, is intensifying competition with Alphabet’s Waymo in San Francisco.
Zoox currently operates as a distant competitor with a fleet of approximately 100 vehicles. The company is launching a marketing strategy focused on social media influencers and community event sponsorships. Outreach efforts include hosting wine pop-ups and festivals alongside partnerships with local businesses.
The campaign highlights a purpose-built vehicle design that lacks a steering wheel to attract a new generation of riders. Zoox designed these social-oriented cabins specifically to be easily filmed and shared on social platforms.