BMW announced it will be the first automaker to integrate Amazon's advanced Alexa+ generative AI technology into its vehicles, starting with the 2026 iX3 model. The collaboration will power the next generation of the BMW Intelligent Personal Assistant, aiming to create a more natural and conversational in-car experience. This move is part of the debut of BMW's "Neue Klasse" (New Class) generation of vehicles, which heavily focuses on digitalization and user experience.
The integration allows for more complex and contextual voice commands beyond simple instructions, enabling drivers to interact with their vehicle more intuitively. For Amazon, this partnership signifies a major expansion of its Alexa ecosystem into the competitive automotive sector. For BMW, it represents a key technological feature for its new electric vehicle lineup, underscoring the industry's shift toward software-defined vehicles and advanced in-car AI companions.