BKNG is trading at $3800.51 (-6.78%) as investors weigh a Q4 earnings beat against plans for significant AI reinvestment.
- Revenue hit $6.3B with 16% gross bookings growth, but shares slid on concerns over ~$700M in extra 2026 costs and light margin expansion.
- Bearish notes from Cantor Fitzgerald and Barclays added downward pressure, overshadowing the announcement of a 25-for-1 stock split.