Booking Holdings Inc. (BKNG) began trading on a split-adjusted basis today.
The company completed a 25-for-1 forward stock split to lower its share price from over $4,000.
Management expects the move to enhance liquidity and attract more retail investors. The amendment to the company's Certificate of Incorporation became effective on April 2, 2026.
Shareholders of record as of March 6, 2026, received 24 additional shares for each share held. This corporate action does not change the company's total market capitalization.