Celsius Holdings signed a multi-year agreement with Disney Advertising and ESPN to become the Official Energy Drink Sponsor of College GameDay. The partnership integrates the brand into the college football pregame show throughout the season.
The campaign features on-site activations, fan engagement opportunities, and prominent branding across the show's platforms. Celsius intends to leverage the program's national reach to capture the college sports demographic.
This strategic move aims to deepen the company's market penetration and brand loyalty within the competitive energy drink sector.