Comcast Advertising launched Outcomes+, an AI-driven solution for ad targeting and attribution. The platform covers both traditional and streaming TV. It utilizes Comcast’s first-party data to identify high-value audiences.
Comcast Advertising also partnered with Amazon Ads. The collaboration allows Comcast’s local and small-to-medium-sized business clients to purchase Prime Video inventory for the first time. This provides advertisers access to Amazon’s streaming audience to reach consumers at scale.