Peacock is launching a major platform update centered on mobile interactivity. The service will introduce Your Bravoverse, an AI-powered feed featuring swipeable Bravo clips guided by a digital Andy Cohen.
The platform is implementing AI for real-time cropping of live events to optimize mobile viewing. Peacock will broadcast live NBA games in a vertical video format this spring, marking a first for major streaming services.
The update includes three new in-app games to increase user engagement time. This mobile-first strategy aims to capture a larger share of the handheld viewing market.