Coinbase has added Binance's native token, BNB, to its official listing roadmap as of October 15, 2025, marking a significant strategic shift for the U.S.-based cryptocurrency exchange. This is the first time Coinbase has indicated support for its primary rival's flagship asset. The announcement specifies that trading will commence once sufficient market-making support and technical infrastructure are in place. The move follows public criticism over Coinbase's allegedly inconsistent listing standards. The timing is also notable as the BNB token recently achieved a new all-time high of $1,370, and its underlying blockchain, the BNB Chain, has seen a 151% month-over-month increase in transactions.