Coinbase has launched Coinbase Advisor, an SEC-registered AI investment tool integrated into its mobile application. The service is currently rolling out to Coinbase One members located in the United States.

The tool provides personalized financial advice, ranging from tax-loss harvesting strategies to trade recommendations based on breaking news. This initiative supports a broader strategy to become an Everything Exchange by moving beyond crypto trading into wealth management.

The company also announced the Coinbase Developer Platform for external businesses and developers. This infrastructure allows third parties to integrate with Coinbase’s existing payment and trading services.