On October 16, 2025, Coinbase Global Inc (COIN) unveiled a new US Bitcoin Yield strategy through its Asset Management division, aiming to offer accredited investors enhanced returns beyond those of bitcoin itself. This significant product launch comes as COIN trades at $339.81 (+1.04%) during live trading, rebounding after a recent period of volatility and sharp declines, including a 7.75% drop on October 10, 2025. The move is seen as a strategic effort to strengthen Coinbase's position in the evolving digital asset landscape and attract institutional capital, aligning with broader optimism in the crypto sector and positive sentiment from analysts. The announcement is covered by multiple financial news outlets and is considered a major event for the company.