Coinbase Global stock continued attracting attention on January 6, 2026, following a substantial price surge the previous day. The surge was triggered by a significant upgrade from Goldman Sachs.

Goldman Sachs raised its rating on COIN to 'Buy' from 'Neutral' and increased its price target. The firm cited Coinbase as a "best-in-class play" capitalizing on crypto infrastructure growth.

This bullish sentiment follows CEO Brian Armstrong’s ambitious 2026 roadmap. The plan aims to transform Coinbase into an "everything exchange," encompassing crypto, equities, and other assets.

Famed Coinbase backer Fred Wilson added to the positive outlook on January 6th. Wilson predicted 2026 will mark a major turning point for the crypto industry, making it significantly more user-friendly.