Salesforce acquired Qualified, an AI-powered marketing company. Qualified specializes in converting website traffic directly into sales pipeline and was previously a Salesforce Ventures portfolio company.
Qualified provides conversational AI, intent data analysis, and meeting scheduling tools. These tools engage potential buyers in real-time. The acquisition strengthens Salesforce’s agentic AI capabilities specifically for B2B marketing.
Salesforce integrates Qualified’s technology directly into its platform. This move reinforces the company’s strategy of embedding end-to-end AI solutions for enterprise customers. The integration enhances Salesforce’s enterprise sales automation offerings, providing customers with advanced tools to generate leads and accelerate sales cycles from web traffic.