Salesforce reached an agreement to acquire Cimulate, a specialist in AI-powered product discovery and agentic commerce. This acquisition aims to accelerate the Agentforce Commerce roadmap.
The integration will utilize Cimulate’s intent-aware context engine. This technology enables retailers to provide conversational and personalized search experiences.
Salesforce intends to embed agentic AI deeper into commerce workflows. This shift moves the platform from processing simple transactions toward managing intent-driven customer journeys.
The purchase coincides with a broader leadership overhaul at Salesforce. The company recently announced job cuts affecting fewer than 1,000 roles to prioritize key AI initiatives.