Salesforce signed a definitive agreement to acquire Momentum, a platform specializing in conversational insights and revenue orchestration. The acquisition supports Salesforce’s strategy to enhance its Agentforce 360 platform through advanced conversational data analysis.
Momentum’s technology captures unstructured data from third-party voice and video platforms including Zoom and Google Meet. The integration provides AI agents with greater context by bridging the gap between customer conversations and actionable CRM data.
This purchase marks Salesforce's tenth acquisition in the last six months dedicated to strengthening Agentforce capabilities. The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, pending customary closing conditions.