Salesforce introduced new artificial intelligence capabilities for its Agentforce platform. These capabilities are designed to assist marketing teams.
The company made the announcement at its Connections 2026 event. New features allow marketers to utilize AI agents. These agents automate tasks such as lead generation, content creation, and campaign management.
The update includes Piper, an AI sales development representative. Piper identifies and qualifies website visitors in real-time.
Hunter, an AI prospecting agent, is also part of the update. Hunter identifies potential customers and manages outreach campaigns.
Salesforce also launched the Agentforce Content Agent. This agent generates marketing materials across various channels.
These new tools aim to free marketers from administrative work. This allows them to focus more on strategy and creativity.