Salesforce announced the expansion of its Startup Program into Malaysia and the Philippines. The company aims to strengthen its footprint in Southeast Asia's technology sectors.
The initiative provides startups with access to AI-powered CRM products, mentorship, and technical support. It also offers joint go-to-market opportunities.
The expansion targets Malaysia's ambition to become a global startup hub. The move also targets the Philippines' strong growth, driven by a young, tech-savvy population and increasing government support for innovation.
The Salesforce Startup Program launched in 2021. It currently supports over 435 startups globally. With this expansion, the program is now active in five markets across the region, including India, Singapore, and Sri Lanka.