Salesforce updated its Agentforce Commerce platform by embedding new AI-powered tools. These tools aim to make customer interactions more conversational and personalized across various channels.
The new features enable two-way communication covering email, SMS, and WhatsApp. This functionality transforms traditional one-way marketing messages into interactive sales opportunities. Customers can now respond directly to promotions to receive personalized offers or make purchases.
The AI agents manage customer conversations and create tailored offers. They also upsell products and facilitate the entire order process directly within the messaging platform.
This initiative helps marketers efficiently handle a large volume of responses from marketing campaigns. The update turns these responses into direct sales channels and streamlines the customer's path to purchase.