Salesforce's Data 360 platform (formerly Data Cloud) leads Gartner's latest Magic Quadrant for Customer Data Platforms (CDP).
Gartner attributed the ranking to extensive enterprise use cases and the platform's "agentic AI roadmap."
The platform also reported a 141% year-over-year growth in its customer base.
Gartner's analysis positions Oracle as a strong number two competitor.
The top ranking endorses Salesforce's data and AI strategy.