DealerCloud LLC, a new automotive CRM, was announced. It utilizes Salesforce's Agentforce Automotive platform. The solution is a collaboration between Cars Commerce and the Del Grande Dealer Group (DGDG).
The new solution is being showcased at the National Automobile Dealers Association (NADA) Show in Las Vegas. The event runs through February 6, 2026. A pilot program for select dealers will follow.
DGDG developed the CRM to address existing auto retail inefficiencies. Initial testing across DGDG's 15 dealerships resulted in a 30-40% shorter average sales cycle. Testing also showed a 30% increase in the close rate for internet leads.
The collaboration aims to improve customer data integrity, reduce system fragmentation, and enhance marketing attribution for auto dealers.