Salesforce (CRM) shares rose 1.38% to close at $194.00, buoyed by a successful Super Bowl campaign and a broader recovery in the technology sector.
- The company's Super Bowl campaign featuring Slack generated 53 million visits, providing a significant visibility boost despite a minor sign-up glitch.
- The stock's performance aligned with a 0.51% gain in the Nasdaq, as investors look ahead to Q4 earnings scheduled for February 25.
- Shares continued to trend upward in after-hours trading, reaching $194.39 (+0.20%) on $2.32 billion in trading volume.