Salesforce (NYSE: CRM) is in discussions to acquire AI-powered customer research platform Listen Labs. The deal is valued at approximately $2 billion.
Negotiations remain ongoing and a final agreement has not been reached. Sources familiar with the matter indicate the talks could still fall apart.
Listen Labs provides AI-driven market analysis for major brands. The potential acquisition follows a series of other AI-related purchases by Salesforce in 2026. This move signals an aggressive push to integrate advanced AI capabilities across Salesforce platforms.