Salesforce unveiled Agentforce 360 today, an AI-powered suite announced during CES 2026. The tools unify customer experiences across marketing, e-commerce, and service channels.
Agentforce 360 addresses fragmentation between customer touchpoints through "agentic commerce." The suite creates smarter, contextual conversations. Key features include Two-Way Email for interactive shopping and Contextual Search, which uses natural language to deliver personalized results.
Following the announcement, Goldman Sachs initiated coverage on Salesforce. The investment bank issued a 'Buy' rating and set a $330 price target.
Goldman Sachs highlighted the 'Agentforce vision' as a primary driver for potential stock outperformance. Analysts project the new AI functionalities will extend Salesforce's existing strengths and could provide a significant revenue tailwind as early as 2026.