Salesforce unveiled Agentforce 360, the next generation of its enterprise AI agent platform. This launch marks a strategic shift toward autonomous AI. The updated platform enables AI agents to independently manage complex, multi-step processes. Agents interact with various business systems and update records without human intervention.
Salesforce aims to shift from assistive AI to autonomous execution. This allows employees to focus on strategy while AI agents handle operational tasks across sales, service, and marketing.
Coinciding with the launch, Salesforce evolved its Data Cloud into Data 360. Data 360 provides a unified, real-time foundation for the new AI agents. Upgrades focus on faster data ingestion and deeper integration with Einstein AI to power predictive insights.
The global rollout is underway, evidenced by customer updates. The University of Nottingham Malaysia adopted Agentforce to enhance its student application process.