A group of two dozen U.S. House Democratic lawmakers are questioning Delta Air Lines about the potential use of generative artificial intelligence to set ticket prices. In a letter to CEO Ed Bastian, the lawmakers expressed concern that the airline could deploy AI to implement "individualized, surveillance-based price discrimination," potentially leading to unfair pricing for consumers. Delta has responded to the inquiry, stating that it has never used, is not testing, and does not plan to use any fare product that targets customers with individualized offers based on personal information. The probe raises questions about the intersection of technology and consumer rights in the airline industry and could lead to further regulatory oversight. There is no specific market reaction analysis available in the provided search results regarding this announcement.
U.S. Lawmakers Probe Delta Air Lines on AI-Powered Ticket Pricing
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