ByteDance paused the planned mid-March global launch of its Seedance 2.0 AI video generator. Legal and engineering teams are currently addressing intellectual property issues and implementing system safeguards.

Major media companies including Disney and Paramount Skydance issued cease-and-desist letters to the company. These studios allege ByteDance trained the AI model using a pirated library of copyrighted characters from the Star Wars and Marvel franchises.

Legal threats escalated after AI-generated videos featuring celebrity likenesses and studio characters went viral in China. The company is now working to resolve these disputes before proceeding with a global release.