The Walt Disney Company is exploring a free, ad-supported tier for its Disney+ streaming service. These internal discussions remain in an early phase with no final decisions on timing or market scope.
The move targets the growing viewership share of free platforms like YouTube, Tubi, and The Roku Channel. Nielsen data confirms a significant increase in watch time for these ad-supported services.
A free offering would help Disney attract new users and expand advertising revenue. This strategy addresses a competitive market where subscription costs continue to rise.