The Walt Disney Company launches its "Disney Celebrates America" initiative this Fourth of July weekend. This marks the nation's 250th anniversary. The event features a 24-hour cross-platform broadcast. It begins the evening of July 3rd. The broadcast spans ABC, Disney+, Hulu, and other Disney-owned channels.
Disney's theme parks host special events as part of the celebration. Magic Kingdom in Walt Disney World temporarily replaces its regular "Happily Ever After" fireworks show. The replacement is the patriotic "Celebrate America — A Fourth of July Concert in the Sky." This runs from July 3rd through July 5th. This initiative forms a cornerstone of Disney's summer marketing. It ties the brand to the national celebration.