Disney launched Verts, a short-form vertical video feed, on its Disney+ streaming service in the United States. The feature offers swipeable content to drive higher daily user engagement.
The strategy targets mobile-first demographics, specifically Gen Z and Gen Alpha. The feed combines original short-form programming with repurposed social media clips and scenes from Disney’s content library.
This expansion follows the 2025 introduction of the Verts feature on the ESPN app.