The Kraft Heinz Company and The Walt Disney Company have announced a landmark, long-term strategic alliance. The multi-year agreement will integrate ten Kraft Heinz brands, including Heinz and Kraft Mac & Cheese, across Disney's North American parks and resorts, cruise line, and media platforms.
The partnership spans foodservice, media, and events, creating new menu items and guest experiences at hundreds of Disney dining locations. The collaboration also includes integrated marketing campaigns, co-created content, and allows Kraft Heinz to use Disney characters on its product packaging. Financial terms of the deal were not disclosed.