Ford Motor named its next-generation affordable electric pickup the Fathom. The midsize truck features a starting price of $28,350.
This vehicle is the first built on Ford’s new low-cost EV platform. The launch marks a strategic pivot following significant financial writedowns.
The Fathom targets a mass-market audience with pricing comparable to the gasoline-powered Maverick. Pre-orders for the truck open in early 2027.
Deliveries will begin in the fall of 2027. Ford will keep the full vehicle design confidential until early 2027.