Alphabet shares climbed significantly, seeing a positive read-through from Meta Platforms' strong Q4 performance and bullish Q1 guidance, reinforcing confidence in the sustained digital ad market.
- The surge in Meta was driven by robust advertising strength and AI optimism, providing a favorable outlook for Alphabet's core businesses.
- Investors viewed Meta's results as a critical benchmark for the monetization potential of generative AI, ahead of Alphabet's own earnings next week.
- The stock closed the after-hours session up 1.88% at $342.34.