INVIDI Technologies and Google are integrating Google's Ad Manager platform into tens of millions of unconnected set-top boxes. This partnership enables addressable advertising. It allows targeted, programmatic ad campaigns to reach previously inaccessible households. The initiative aims to bridge traditional linear television and digital ad precision, unlocking new inventory and revenue opportunities.
The collaboration will initially focus on markets with a high volume of unconnected set-top boxes, such as India. It will then expand globally. Google Ad Manager will leverage INVIDI's technology to deliver and monetize ads on these devices. This move allows broadcasters and advertisers to reach a wider audience with digital advertising's targeted capabilities, regardless of viewer connectivity.