Alphabet partnered with Sea Ltd to integrate artificial intelligence into the Shopee e-commerce platform and Garena gaming division. The collaboration includes developing an AI-powered shopping prototype for Shopee and AI-driven productivity tools for Garena. This deal connects Alphabet’s technology with Sea’s extensive Southeast Asian user base.
The partnership allows Alphabet to demonstrate AI utility in large-scale applications outside its core search and advertising segments. Alphabet intends to use the collaboration as a test for monetizing AI technology across new industries and geographies. While immediate financial impacts remain limited, the move signals a strategic expansion into high-growth consumer platforms.