Anthropic introduced localized rupee-based pricing for Claude AI subscriptions in India. India currently serves as the company's second-largest market after the United States.
The transition eliminates currency conversion fees to simplify payments for local users. Claude Pro subscriptions now cost ₹1,999 per month. Anthropic also localized pricing for its higher-tier Max and Team plans.
This shift enables direct competition with OpenAI’s ChatGPT Plus and Google’s Gemini Advanced. The strategy aims to capture market share within India’s growing technology landscape.