AppsFlyer raised over $1 billion in a Series E funding round. The marketing technology startup reached a post-money valuation of $2.7 billion.
Google, Meta, Moloco, and Unity acquired minority stakes in the strategic round. This investment emphasizes the role of independent third-party measurement in an advertising market reshaped by AI.
Secondary deals comprised a significant portion of the financing to provide liquidity for existing shareholders. AppsFlyer will deploy the capital to accelerate AI-powered advertising measurement and cross-platform attribution.