Governor Gavin Newsom signed legislation penalizing social media influencers who fail to disclose paid political content. Violators face fines of up to $5,000 for each occurrence.
The law empowers the Fair Political Practices Commission to fine influencers and political committees directly. This streamlined enforcement replaces a court-based process that previously lasted months.
California has mandated these disclosures since 2023, but the new law adds financial penalties to ensure compliance. The state remains at the forefront of influencer regulation as federal efforts have not yet advanced.