Google is imposing new memory usage limits on all Android Play Store apps. The company attributes the move to significant hardware supply constraints affecting device memory. Surging demand for AI data center chips has tightened global supply and increased component costs for consumer electronics.
Enforcement of the new performance thresholds will begin in February 2027. Apps exceeding these limits face reduced visibility or publishing restrictions on Google Play. The Android operating system will slow down or terminate non-compliant applications to preserve user experience on lower-cost devices.
Google is releasing new Play Console tools to assist developers with app optimization. These resources aim to help developers meet requirements before the 2027 deadline.