Google Cloud and Formula E announced a multi-year expansion of their partnership. Google Cloud is now the 'Principal Partner' and 'Principal Artificial Intelligence Partner' of the ABB FIA Formula E World Championship. This agreement follows their initial collaboration from January 2025.
The expansion integrates Google Cloud technologies, including Gemini AI models, across Formula E operations. Formula E will leverage AI to enhance race performance, business operations, and the fan experience.
The collaboration extends beyond the racetrack to improve business transformation and sustainability. Formula E already uses an AI-powered 'Strategy Agent' in live broadcasts. This agent provides viewers with deeper insights and predictions during races. The partnership aims to showcase Google's AI capabilities globally.