Google has launched "Ask Maps," a new generative AI feature powered by its Gemini model, designed to provide users with conversational and personalized recommendations for places and activities. The feature analyzes Google Maps' extensive database of over 250 million places and insights from its community to answer complex, real-world queries, such as finding a specific type of restaurant that meets multiple criteria or planning a detailed itinerary.

The "Ask Maps" tool allows users to ask follow-up questions to refine their search conversationally. This initial rollout is available on both iOS and Android for users in the United States and India. The launch represents a significant step in Google's strategy to embed its Gemini AI across its suite of products, creating a more interactive and intuitive user experience.