Google has updated its Trends Explore page by integrating its Gemini artificial intelligence model to provide users with more sophisticated data analysis. The enhancement aims to make it easier for researchers, journalists, and marketers to discover and compare relevant search trends.
The redesigned tool features a new side panel that leverages Gemini to automatically suggest and compare related search terms. This allows for a deeper understanding of the context behind search interest. Google has also increased the number of terms that can be compared simultaneously and doubled the volume of rising queries shown, offering more insight into why a particular topic is trending. The update is undergoing a gradual rollout on desktop.