In an effort to avoid a significant European Union antitrust fine, Alphabet's Google has proposed further changes to its search results. The proposal, a response to scrutiny under the EU's Digital Markets Act, aims to address concerns that Google's search engine unfairly favors its own services like Google Shopping, Google Hotels, and Google Flights. According to the offer, Google would allow third-party vertical search services (VSS) to feature in their own dedicated box with the same format, information, and functionality as Google's own offerings. The selection for which service appears in the box would be based on 'objective and non-discriminatory criteria'. This move comes after criticism of a previous proposal and as the company faces a potential fine in the coming months for non-compliance with the landmark tech rules.
Google Offers Search Result Changes to Avert Major EU Antitrust Fine
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