Google shifted its AI strategy at the Cloud Next conference from model development to practical enterprise adoption. The company introduced the Gemini Enterprise Agent Platform to help businesses build and scale autonomous digital assistants. This platform evolves the existing Vertex AI infrastructure to focus on agentic AI.

Google aims to monetize its AI investments by competing directly with Microsoft and Amazon in the enterprise market. The company is deploying its latest generation of custom TPU AI chips to support this infrastructure.

Google secured a billion-dollar partnership with drugmaker Merck to deploy AI across its operations. This multi-year deal signals a transition for enterprise AI from experimental phases to full-scale production.