Google is undertaking a significant restructuring within its U.S. advertising sales unit, specifically in the Google Customer Solutions division that serves midsize advertisers. The company is eliminating an entire layer of middle management, described as "Managers of Managers," in an effort to streamline operations, accelerate decision-making, and improve efficiency. The affected employees are expected to transition to other roles rather than face layoffs. This move is part of a broader, ongoing push for efficiency at Google as its core advertising business confronts slowing growth and intensifying competition from rivals driven by artificial intelligence. The change reflects a wider trend in the tech industry, where companies are flattening their organizational structures to reduce bureaucracy. CEO Sundar Pichai has previously emphasized the company's need to operate more efficiently as it continues to scale.
Google Restructures Core Ad Sales Unit, Eliminating Management Layer
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