Alphabet’s Google offered to revise its site reputation abuse policy to prevent potential European Union antitrust fines. This proposal follows publisher complaints to EU regulators regarding unfair website demotions.
The policy targets third-party pages that leverage a host site's search ranking for visibility. Publishers argue the current rules harm common monetization strategies involving commercial partner content.
Google aims to address these concerns to avoid penalties under the EU’s Digital Markets Act. This shift seeks to resolve regulatory friction before the commission issues formal sanctions.