Alphabet has begun rolling out access to "Project Genie" for its Google AI Ultra subscribers in the U.S., marking a significant step toward monetizing its advanced AI capabilities.
- The initiative aims to prove that AI can meaningfully improve user monetization rather than simply preserving engagement.
- This deployment is seen as fulfilling a key strategic imperative for 2026 as outlined by market analysts.
- Shares of GOOGL closed the day stable at $338.00.