Google is testing an agentic AI hotel booking feature within its AI Mode for select U.S. users. This capability allows the AI assistant to handle reservation tasks instead of only recommending properties.
The feature transforms conversational search into a direct booking channel. This move supports Google’s strategy to build an end-to-end travel ecosystem including flight discovery and itinerary planning.
Google is collaborating with Booking Holdings and Expedia on the rollout. The development positions Google as a direct competitor that could disrupt traditional online travel booking.