Google outlined three new AI strategies for its marketing and advertising tools, targeting 2026. The announcement, made on the "Ads Decoded" podcast, focuses on increasing automation and strategic optimization for marketers. These tactics help brands navigate changes in search behavior and digital platform fragmentation.
The core strategies include 'AI Max for Search,' which expands reach through automated processes. The initiative also features 'Demand Gen' and 'Asset Studio.'
'Demand Gen' and 'Asset Studio' streamline creative production using generative AI. They also better connect social and search advertising efforts. The initiative pushes marketers to adopt AI-driven workflows, letting automation handle complex tasks while humans focus on broader strategy.