OpenAI petitioned the UK Competition and Markets Authority (CMA) to include AI chatbots in Google’s mandated choice screens. The request applies to the Chrome browser and Android operating system. OpenAI argues that ChatGPT provides information discovery services comparable to traditional search engines.
The submission challenges Google’s established dominance in the search market. The CMA previously designated Google as having strategic market status. The regulator proposed choice screens to encourage competition from alternative providers.
OpenAI contends that competing AI services deserve equal visibility as Google integrates AI into its own search tools. The company identifies AI-powered chatbots as direct competitors to legacy search products.